Campaigns | Strategic Communications | Digital

Communications expert with over 13 years experience

Hi, I’m Mark – it’s great to meet you.

With over 13 years’ experience spanning both public and private sectors, I bring a unique blend of strategic insight and hands-on delivery across the full communications spectrum. From planning and executing high-profile campaigns to diagnosing complex challenges and building strategies that drive real results, I’ve built a career on creating lasting impact.

There is nothing I love more than a complex brief or communication problem, working together to create solutions, and putting them into action.

My work covers insights, end-to-end campaign delivery, digital and content strategy, targeted audience engagement, website UX, government relations, external affairs and more. I’m just as comfortable advising in the senior leaders as I am rolling up my sleeves to get the job done.

If you're facing a communications challenge or simply want a fresh perspective, let’s have a conversation. I’m always happy to sign an NDA if needed – openness and trust are my core values. I’m here to be your trusted partner.

What you can expect: honest advice, clear thinking, and a reliable partner who’s committed to helping you move forward with confidence.

Let’s work together

Campaigns

Effective communication campaigns are ones that drives action by delivering the right message to the right audience at the right time.

It’s grounded in a clear understanding of the problem or opportunity, shaped by audience insight, and built on strong strategic thinking.

Over my career I have worked with Government departments, FTSE 100 firms and charities to create impactful lasting campaigns that deliver clear results.

Strategic Communications

Gone are the days you can send out a press release or social media post and hope for the best.

Effective strategic communication strategies are purposeful, audience-driven, and aligned with long-term goals.

They start with a deep understanding of the context: business objectives, stakeholders, risks, and opportunities and use that insight to shape clear, focused messaging that resonates. These strategies guide how and when to communicate, across what channels, and with what tone, ensuring consistency and credibility.

Let’s work together to diagnose what you’re looking to achieve, how we can create impact, and most importantly deliver lasting and measurable results.

Digital

Creating a meaningful digital strategy starts with clarity, understanding your audience, defining your goals, and knowing what success looks like.

It’s about more than just being present online; creating a digital estate including built for the future whether that is launching a new website, delivering end to end social media campaigns, or wider social media content development.

Most importantly, it’s human at its core: relevant, authentic, and designed to meet people where they are, with messages that matter.

My Experience…

  • Senior Director heading up digital strategy and tactical deployment with Rio Tinto for Africa's largest integrated mining and infrastructure project: Simandou.

  • Head of Communications | GCS Flex Team (Cabinet Office) | Part of a communication troubleshooting team deployed at pace on Prime Minister Priority Campaigns.

  • Head of Business External Affairs and part of a small team leading the formation of the communication and External Affairs function of NHS Test & Trace and Business External Affairs lead working with Business Representation Organisations to navigate ongoing Covid pandemic.

  • Head of Communications (International) working with allied and partner governments on communication excellence and capability building.

  • Senior Campaigns Manager working on micro-audience campaigns in conjunction with the (then) Department for International Development and Foreign Office.

  • Senior Campaigns Manager working with UK Embassies and High Commissions globally to promote British Business across sectors to new markets following the Brexit referendum result.

  • Social Strategist leading social and digital strategy with clients including the Royal Air Force Recruitment to attract, engage, convert and support candidates to critical roles across the force.

  • Senior Account Executive specialising in B2B PR with clients including Sage UK, RefME, Tableau and others to increase awareness and become formative voices in their respective industries.

Case Studies

With over 13 years of experience across a wide range of communication challenges, it’s hard to capture everything on a few pages.

That’s why I’d much rather focus on what matters to you. If you’re facing a specific challenge or want to explore how I’ve tackled similar projects in the past, let’s have a conversation.

I’m happy to share relevant examples and insights that speak directly to your needs—whether it's campaign strategy, digital engagement, strategic communications, crisis comms, or stakeholder management.

Just reach out, and we’ll take it from there.

Get in touch

Get in touch

It all begins with a conversation…

Want to know more about my experience? Have an idea you want to test? Facing a comms problem and need an honest take?

Drop me an email and let’s arrange a time to chat. I am happy to meet online or in-person - whatever works best for you.

Also, if you’re would like me to sign an NDA then that is fine with me.

Email: Mark@MarkIanHarrop.com